DEI Communications and Marketing Consultant
Shelley Jack is a marketing executive and educator with over 20 years of experience in branding, marketing and communications. During Jack’s career, she’s envisioned and constructed integrated and inclusive marketing systems, identified marketing priorities, led successful brand, marketing and communication campaigns, empowered work groups during times of change and led remote, diverse and global teams.
Jack has held varying leadership roles in advertising, public relations, corporate communications, branding, integrated marketing strategy & planning, digital marketing, social media marketing, and content marketing. She’s worked with clients like Northern Virginia Community College, North Carolina State, Vanderbilt University Law School, Fontbonne University, Zippo Manufacturing, Cutco Cutlery, Steaz Organic Iced Tea Brand, Bruster’s Real Ice Cream and BlueCross BlueShield.
Jack’s marketing consultancy, Shebe Marketing, specializes in serving organizations during times of growth, change and transition. Since its inception in 2014, the consultancy has offered marketing, branding and communication strategy, coaching and training for a range of clients in higher education, manufacturing, healthcare, retail and tourism. From large organizations to individual thought leaders, the consultancy is sensitive to facilitating change efforts that go past vanity tactics and metrics, and toward inclusive and systemic initiatives.
As an educator, Jack has over 15 years of experience as a faculty member and in corporate training. She’s taught and developed curriculum at the undergraduate, graduate and corporate levels, and was an early adopter of online learning. She’s developed and taught classes in marketing strategy management, branding, consumer behavior, international marketing, digital leadership and organizational communications.
Jack has lived abroad in Costa Rica teaching English as a second language and cross-cultural business communications, serving global corporations such as Intel, Hewlett Packard and Equifax. She’s also worked as an associate director and marketing instructor for U.S.-based graduate students studying abroad at Oxford University in England (summer programs).
Jack has an M.S. in Integrated Marketing Communications and a B.S. in Communications. She’s certified in Teaching English as a Foreign Language and is currently taking coursework in preparation for the International Service of Evaluation of the Spanish Language (SIELE) exam.
Jack lives in Pennsylvania with her sons, Nigel and Mateo. When she isn’t chasing around two high-energy little ones, she enjoys functional fitness, yoga, and sleeping.